Wig specialist (Stockholm, Sweden)

This is a unique opportunity to work with a brand focused on quality, craftsmanship, and hyperrealistic results. You will be responsible for constructing, customising, and finishing wigs to our standard — with a strong focus on precision and attention to detail.

This is a remote position, allowing you to work from home with flexibility. All tools and materials will be provided, including professional equipment such as GHD heat tools, Redken colour products, and a complete wig construction kit.

The Role

You will primarily work with bespoke wigs based on individual client requests, as well as repairs. This requires a strong foundation in core skills, including colour matching using Redken colour charts, sewing and constructing wigs according to Lacelle standards, ventilating, resizing, bleaching knots, plucking, and styling.

The role is primarily remote, allowing you to work independently from home and have some flexibility to choose your day. However, you should be based in Stockholm to accommodate urgent deliveries when needed.

All necessary tools and materials will be provided to support your work remotely.

There may also be opportunities to travel to the UK and the US during filming periods when required. All travel and extended stays will be compensated accordingly.

Training & Process

We provide a structured training period of approximately four months, designed to be efficient and hands-on.

You will be trained in our full process, including product packaging and handling administrative tasks with our shipping partner, DHL. In the beginning, we will also conduct digital consultations together in the beginning to ensure a consistent, respectful, and professional client experience.

You will additionally be introduced to working with the Swedish goverment region requisition system and handling requisitions, with guidance provided throughout.

What We’re Looking For
  • Experience in wig construction and colouring
  • Strong attention to detail and understanding of natural hairlines
  • Ability to understand how each step and product contributes to the final result
  • Ability to work independently and manage your own workflow
  • A genuine passion for craftsmanship and high-quality work
Opportunities

As Lacelle continues to grow, there will be opportunities to travel and work on set with productions, primarily in the UK and the US, where many of our projects are based.

What We Offer
  • Fully remote work
  • All tools and materials provided
  • A collaborative and detail-focused environment
  • The opportunity to grow within a developing a brand and take on lead roles.

This role involves handling sensitive client information, including personal data and requisition details. As part of the recruitment process, a background check will be conducted.

To apply, please send your resumé and a portfolio of your work to job@lacellehair.com

Marketing Manager

Lacelle is looking for a Marketing Manager to support the growth of the brand across our digital platforms TikTok and Instagram.

This role focuses on maintaining a strong, cohesive brand presence while driving awareness and engagement. You will be responsible for executing and refining Lacelle’s visual identity, content strategy, and overall communication.

The Role
  • Plan and manage content across social platforms (primarily Instagram & TikTok)
  • Oversee brand consistency across all touchpoints
  • Create and curate content aligned with Lacelle’s aesthetic
  • Plan and execute campaigns, launches, and product drops
  • Monitor performance and adjust strategy accordingly

You will also be responsible for planning weekly content shoots together with the founder, including creating a clear direction for each session, whether shooting products on wig stands or working with models. A dedicated budget is provided for content production.

A key part of this role is creative direction. You will develop campaign ideas, suggest new concepts (including colours, styles, and visual themes), and play a central role in shaping the brand’s identity and presence.

While the craftsmanship of the wigs remains our focus, the expression of the brand, how it looks, feels, and evolves, will be led by you.

What We’re Looking For
  • Strong understanding of branding and visual identity
  • Experience with social media strategy and content creation
  • A refined eye for aesthetics and detail
  • Ability to work independently and take initiative
  • Understanding of luxury or niche markets is a plus
The Setup

This is a primarily remote role, with weekly in-person collaboration session with the founder. You will work closely together to ensure all communication aligns with Lacelle’s vision and overall direction.

This is a unique opportunity to work with a brand focused on quality, craftsmanship, and hyperrealistic results and build a little team of your own to dominate the wig industry worldwide.

This is a remote position, allowing you to work from home with flexibility. All tools and materials will be provided for you and a budget for Q2-Q4 marketing initiatives.

The Role

You will primarily work with planning, creating, and managing content across Lacelle’s platforms, with a strong focus on visual storytelling and brand consistency. This requires a solid understanding of content strategy, aesthetics, and how to translate the brand into engaging digital communication.

The role is primarily remote, allowing you to work independently from home with flexibility in structuring your work. However, you will be expected to meet with the founder once a week to plan and execute content shoots, including direction for product-focused imagery or working with models. You plan it, book it and we will show up with the products and help style it properly.

A dedicated budget will be provided for content production, and you will be responsible for planning, executing, and refining these shoots to align with Lacelle’s visual identity.

There may also be opportunities to travel for campaigns, shoots, or brand-related projects when required. All travel and extended stays will be compensated accordingly.

What We’re Looking For
  • Experience in social media management and content creation
  • A strong eye for aesthetics and brand consistency
  • Ability to translate a brand’s identity into engaging visual and digital content
  • Confidence working independently and managing your own workflow
  • A genuine interest in branding, storytelling, and high-quality execution
Opportunities

As Lacelle continues to grow, there will be opportunities to work on campaigns and content production across different markets, including the UK and the US. This may involve traveling for shoots, brand projects, and creative direction on set.

What We Offer
  • Almost fully remote work, except 1h a week due to collaboration with Founder.
  • A fair budget for social media marketing.
  • A collaborative and detail-focused environment
  • The opportunity to grow within a developing a brand and building your own team to take this to the next stage as we grow internationally.

To apply, please send your resumé and a portfolio of your work to job@lacellehair.com

Partnership & Expansion Lead

Lacelle is scaling — fast. We’re not looking for someone to “manage sales.” We’re looking for someone to open markets, build our partnering network, and make things happen. This is not a passive role. There is no step-by-step manual.

You will be entering new countries, navigating unfamiliar systems, and figuring things out in real time and partnering up wherever it is possible. If that excites you, keep reading.

The Role

You will take full ownership of Lacelle’s expansion across new markets and be apart of our executive team.

  • Break into new countries and develop a clear understanding of how wig systems operate, including government-supported requisitions
  • Proactively reach out to authorities and goverments in different countries to understand how wigs are prescribed, funded, and provided and reach out to those involved to get licensed.
  • Establish relationships with authorities, healthcare providers, and institutions
  • Secure approvals and position Lacelle as a recognised provider where possible
  • Build partnerships with clinics, salons, and authorised distributors.
Who This Is For

Someone who doesn’t wait for instructions.

You’re comfortable reaching out cold, asking the right questions, and pushing until you get answers. You don’t get intimidated by systems, bureaucracy, or new markets, you figure them out so we can help more people that are in need of wigs, get good wigs without going bankrupt.

You understand that growth requires persistence, pressure, and follow-through.

Why This Role Exists

Because Lacelle is not staying local.

We are building something international — and that requires someone who can move just as fast as the brand is growing.

The Setup

This role reports directly to the CEO. High autonomy. High responsibility. You work remotely and fill in the blanks with the founder when needed, no need for micromanaging.This area is your own and we will learn from you as well.

Apply

If you read this and thought ''Hey this brand is going to expand so fast, I want to be apart of that!'' then send your resumé to jobs@lacellehair.com

If you’re looking for structure, comfort, or step-by-step guidance, this is not the role.

Given the level of responsibility, a background check will be conducted as part of the recruitment process.